The limits of structured data
In 2023 Google largely restricted FAQ rich results to well-known government and health websites. A tourism FAQ therefore cannot promise that appearance.
Question-and-answer content can still be useful. Late arrival, cots and group entry conditions may matter. Keep answers concise, factual and connected to detailed terms.
Start with reception's questions
- Which questions arrive repeatedly?
- Which answers have recently changed?
- Which situations require personal confirmation?
Do not repeat one marketing sentence under twenty questions. If the answer depends on a room or programme, explain the dependency. FAQs should support decisions, not promise guaranteed AI citations.
Sources and background
- Google: Changes to HowTo and FAQ rich results · 2023-08-08
Editorial note: This series uses retrospective editorial dates; the text and illustration were actually created on 17 September 2026. Practical examples are editorial recommendations, not measured customer outcomes.
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