Special appearance is not automatic
Google's restrictions on FAQ appearances illustrate that valid markup does not automatically produce a special search result.
Our recommendation is to correct guest-readable information first, then check whether machine-readable data says the same thing. Differences in price, address or service name are more than technical details.
Review with editors and developers
- Do both layers identify the same business and place?
- Is the stated offer actually available?
- Does markup follow content changes?
Record technical validity and factual accuracy separately. A clean validation result cannot tell you whether the restaurant really opens on Sundays. Good data work checks both sides.
Sources and background
- Google: Changes to HowTo and FAQ rich results · 2023-08-08
Editorial note: This series uses retrospective editorial dates; the text and illustration were actually created on 17 September 2026. Practical examples are editorial recommendations, not measured customer outcomes.
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