Think in topics, not one favourite prompt

A recent study's perspective

Semrush's July 2026 study analyses brand appearances across ChatGPT topics. Observed patterns are not a guaranteed recipe for a Hungarian provider.

Our practical recommendation is a small topic map. A hotel might separate family weekends, business trips and events. Different information matters within each, so do not copy the same general introduction everywhere.

Choose a real content task

• Where is a decision-relevant answer missing?
• Which existing page can be improved?
• Where do you lack a genuinely relevant service?

In the last case, another keyword article is not the solution. Content planning should follow the actual offer. Evaluate improved topic coverage separately from changes in AI appearances.

Sources and background

• Semrush: AI visibility is a topic-level game · 2026-07-20

Updated: September 17, 2026