Multiple locations, one brand: which place does the data describe?

One organisation, distinct places

Google's organisation-markup announcement describes data that helps identify organisations. It cannot replace accurate location-specific content.

Two restaurants in one company may have different opening hours, menus and booking channels. Avoid accidentally pairing a central phone number with the wrong location's address. Structured data should reflect the information actually shown on the page.

Build a simple location register

• A dedicated page and address for each place.
• Verified opening hours and contact details.
• A clear relationship to the shared brand.

Do not merely remove an old location from navigation. Keep closure or relocation status correct on managed map profiles too. This leaves fewer contradictions for guests and search systems.

Sources and background

• Google: Introducing Organization markup · 2023-11-29

Updated: September 17, 2026