Keep roles distinct
Google's Organization guidance covers identifiers and contact information. Visible visitor information must remain accurate alongside that markup.
A castle operator may have an office in another town. A hotel group's central number may not answer a question about today's local parking. Put the relevant visitor contact first.
Describe the relationships
- Who operates the place?
- Where is the visitor entrance?
- Which number handles which questions?
Legal company information and arrival instructions serve different purposes. Connect them clearly without treating one as a substitute for the other.
Test the result
Ask a new colleague to locate the guest entrance and local contact. If they would call headquarters with an on-site question, clarify the labels. Completion means readers can distinguish the organization from the particular place they plan to visit.
Sources and background
- Google: Introducing Organization markup · 2023-11-29
Editorial note: This series uses retrospective editorial dates; the text and illustration were actually created on 17 September 2026. Practical examples are editorial recommendations, not measured customer outcomes.
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