One organisation, distinct places
Google's organisation-markup announcement describes data that helps identify organisations. It cannot replace accurate location-specific content.
Two restaurants in one company may have different opening hours, menus and booking channels. Avoid accidentally pairing a central phone number with the wrong location's address. Structured data should reflect the information actually shown on the page.
Build a simple location register
- A dedicated page and address for each place.
- Verified opening hours and contact details.
- A clear relationship to the shared brand.
Do not merely remove an old location from navigation. Keep closure or relocation status correct on managed map profiles too. This leaves fewer contradictions for guests and search systems.
Sources and background
- Google: Introducing Organization markup · 2023-11-29
Editorial note: This series uses retrospective editorial dates; the text and illustration were actually created on 17 September 2026. Practical examples are editorial recommendations, not measured customer outcomes.
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