Do not assume full automation
Booking.com's 2025 survey found 12% comfortable with AI making decisions independently. The 33-market finding is not a Hungarian booking rate.
Someone researching a small event venue may use AI initially but want to confirm room layout and availability directly. Your website should make that transition straightforward.
Explain the contact process
- Which details are needed for a quotation?
- Where can special requirements be raised?
- What distinguishes an inquiry from a confirmed booking?
Promise a response time only when your team can deliver it. Do not present a general blog article as a live availability feed.
Check the handover
Run a test inquiry through your process. A successful handover leaves the prospect knowing what happens next and who will respond. This is a service-design check, not evidence that automated recommendations have produced additional sales.
Sources and background
- Booking.com: Global AI Sentiment Report · 2025-07-23
Editorial note: This series uses retrospective editorial dates; the text and illustration were actually created on 17 September 2026. Practical examples are editorial recommendations, not measured customer outcomes.
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