An honest place image does not promise more than reality

Usefulness matters more than the production method

Google's AI-content guidance prioritises quality. This is content guidance, not evidence that a particular image type improves AI recommendations.

Our editorial rule: use verified, properly licensed photographs when representing an actual room, entrance or view in an offer. Generated images can illustrate a topic, but should not look like proof of a service that does not exist.

Three questions before publication

• Is this genuinely the named place?
• Are the depicted condition and service current?
• Is an editorial illustration clearly identified?

Alt text should describe the image rather than repeat keywords. Keep provenance and usage rights traceable. Visual honesty is more than a style choice: it shapes expectations.

Sources and background

• Google Search guidance about AI-generated content · 2023-02-08

Updated: September 17, 2026