Usefulness matters more than the production method
Google's AI-content guidance prioritises quality. This is content guidance, not evidence that a particular image type improves AI recommendations.
Our editorial rule: use verified, properly licensed photographs when representing an actual room, entrance or view in an offer. Generated images can illustrate a topic, but should not look like proof of a service that does not exist.
Three questions before publication
- Is this genuinely the named place?
- Are the depicted condition and service current?
- Is an editorial illustration clearly identified?
Alt text should describe the image rather than repeat keywords. Keep provenance and usage rights traceable. Visual honesty is more than a style choice: it shapes expectations.
Sources and background
- Google Search guidance about AI-generated content · 2023-02-08
Editorial note: This series uses retrospective editorial dates; the text and illustration were actually created on 17 September 2026. Practical examples are editorial recommendations, not measured customer outcomes.
Back to the blog
